Quality your customers love — only you can sell.
Create your own version of clean, hand-crafted self-care, from magnesium recovery to skincare and aromatherapy. You bring the vision. We bring five years of getting the formulas right.
Private label is for when you want something that feels truly yours. A version of our line, customized to your brand, that no one else sells.
Three things, said simply.
Start With Our Line
Pick any of our products as your foundation: magnesium recovery, skincare, aromatherapy, balms. Your starting point for something that becomes yours.
Pure Foundation
Every formula starts with clean, organic ingredients, refined through five years of small-batch craft. When magnesium is in the mix, it's Zechstein-pure: the cleanest source on earth.
Keep It Exclusive
If you change the recipe with us, that version stays yours. We won't sell it to anyone else.
Pick the parts you want to make your own.
Most of our private-label partners start with one of our hero products and adjust a few things. Here's what's on the table.
Scent
Custom blends, signature scents, or unscented. We'll formulate to match the feel you're going for.
Ingredients
Swap an oil, adjust the magnesium strength, add a botanical, remove an allergen.
Size & Format
Different jar sizes, custom tube counts, travel formats, gift-sized minis.
Packaging
Bring your own jars, tubes, or boxes, or use ours. We'll guide you on what fills well.
Custom Concepts
Have something in mind we haven't made yet? Bring it to us and we'll see what we can do.
The purest magnesium on earth. For any product where it belongs.
Most magnesium products use generic chloride from undisclosed sources. Ours comes from the Zechstein seabed in Veendam, Netherlands, an ancient sea sealed beneath the earth 250 million years ago. Long before pollution existed.
If your private-label vision includes magnesium, this is what's in it. A clean story your customers can feel, and one you can put on the label with confidence.
Certified Pure MagnesiumFour steps. We'll walk you through each one.
Most private-label projects take two to four months from first conversation to first batch. We'll set the timeline together once we know what you want.
Talk it through Week 1
We hop on a call and you tell us what you want: your brand, your audience, what you'd like to change. We'll flag what's easy and what takes a bit more time.
Try samples Weeks 2–6
We make small samples and send them to you. You try them, tell us what to tweak, and we adjust. Usually two or three rounds gets us there.
Lock it in Weeks 6–8
Once you love it, we lock the version in. We confirm packaging and walk you through what your labels will need to include.
We make it, on repeat Ongoing
First batch ships in your packaging, ready for your labels to go on. Your formula stays exclusive to you. Re-orders ship in 2–4 weeks.
Brands that want something a little more their own.
Start with our line as-is.
If a private-label timeline feels long, take a look at our existing catalog. Same small-batch craft, same Zechstein-pure magnesium. Ready to wear your label.
The questions we hear most.
How long does this usually take?
Two to four months from first call to first batch, depending on how many tweaks you want to try. Re-orders after that ship in 2–4 weeks.
Will my version stay exclusive to me?
Yes. If you change the recipe with us, that version is yours alone. We don't sell it to other brands. We're happy to sign an NDA before we get into the details.
Can I bring my own packaging?
Yes. We'll guide you on what works with our equipment and which suppliers we trust. If you'd rather use ours, that's an option too.
How does pricing work?
We'll send you a quote once we understand what you'd like to make. Tell us about your brand and what you have in mind. We'll get back to you with what's possible and what it costs.
Do you handle the labels?
We don't print or apply labels. We focus on the product and packaging. You handle labels through your own designer and printer, and we'll point you to label providers we trust if you need them.
What about packaging?
You can send us either pre-labeled containers (we fill and ship them ready to go) or unlabeled containers (we fill and ship, you apply labels on your end). We'll point you toward packaging suppliers we've worked with if you need them.
Ready to make something only you can sell?
Tell us a little about your brand and what you'd like to make. We'll set up a call and start sketching what's possible, together.
