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White Label

Quality your customers feel — under your name.

Start your own line with hand-crafted, small-batch self-care made in our U.S. facility. From magnesium recovery to clean skincare, you bring the brand. We bring five years of getting the formulas right.

Pura Vida Chicas hand-crafted product lineup

For brands launching their first product, and brands scaling their tenth. If you have a label, we have the rest.

8+ yrsMade in the U.S.
Zechstein Inside®Certified Pure Magnesium
100% OrganicVegan & Cruelty-Free
Small BatchHand-Crafted Quality
What White Label Means Here

Three things, said simply.

01

Ready to Go

Our products are already made, tested, and loved. No long timelines. Just pick what you want.

02

Pure Foundation

Clean, organic ingredients in every product. When there's magnesium, it's the world's purest, sourced from the ancient Zechstein seabed.

03

Truly Yours

Your name. Your label. Your packaging. We make it, you sell it.

The Zechstein Difference

The purest magnesium on earth. At the heart of our recovery line.

Our magnesium chloride comes from the Zechstein seabed in Veendam, Netherlands, an ancient sea sealed beneath the earth 250 million years ago. Long before pollution existed.

One traceable, naturally pure ingredient anchors every product in our magnesium line. Your customers feel the difference. Your label can say it with confidence.

250MYears Old
0Modern Pollutants
ISO 9001+ 14001 Certified
Zechstein Inside — certified pure magnesium Certified Pure Magnesium
How It Works

Three steps. That's it.

01

Pick your products

Browse the catalog and tell us what you want. Need to feel them first? We'll send samples.

02

Sort your labels

You handle the labels with your own designer and printer. New to this? We'll connect you with label providers we trust.

03

We make and ship

Hand-crafted and case-packed in your packaging, ready for your labels to go on. Shipped to you, your warehouse, or your retailer.

Who White Labels With Us

If you're building any of these, let's talk.

Fitness & Wellness BrandsLaunching your line
Boutique ShopsHouse-label products
Spas & StudiosBranded retail
Doulas & MidwivesCare-led offerings
Run Clubs & CommunitiesMember & race merch
FAQ

The questions we hear most.

How does pricing work?

We'll send you a quote once we know what line you're interested in and a bit about your brand. A real person reads every inquiry. Not a form bot.

How long until my order ships?

First orders typically ship in 4 to 6 weeks once your packaging and labels are ready. Re-orders are faster, usually 2 to 3 weeks.

Do you print and apply the labels?

We don't print or apply labels. We focus on making the products and packaging them well. Labels are an easy step you handle with your own designer and printer. If you're new to this, we'll point you to label providers we trust.

Can I send my own packaging?

Yes. You can send us either pre-labeled containers (we fill and ship them ready to go) or unlabeled containers (we fill and ship them, and you apply labels on your end). We'll walk you through what works best for your line.

Where are your products made?

In our small-batch facility in Elkhart, Indiana. Hand-crafted, woman-owned, and women-run. Every batch is logged and traceable.

Get in Touch

Ready to put your label on it?

Tell us a little about your brand. We'll send a sample kit, talk through what you're building, and put a real person on the email. No form bots.

Or email us directly at dawn@puravidachicas.com